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Upcycling at a Long-Established Business: Ullrich Carpentry Reinventing Furniture

Herne |Craftsmanship & Business Succession, Sustainability & Environment

Laura and Matthias Biere run the traditional Ullrich carpentry shop in Herne. Under the motto “Old values, with a new look,” they bring customers’ furniture dreams to life. What sets their business model apart is its circular economy approach: old or damaged furniture is refurbished and, at the customer’s request, combined with high-tech materials. Here, traditional craftsmanship meets sustainable practices.

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© MWIKE NRW/Holger Lückerath | The founding couple
© MWIKE NRW/Holger Lückerath

The people behind the idea

This is how the story of the company’s founding began 

  • Laura und Matthias Biere, founded in Herne

  • Establishment of Schreinerei Ullrich GmbH: a traditional joinery specialising in furniture

  • Focus: Sustainability, Crafts

„If you do a good job, have the right contacts on your side and don’t get greedy, starting a business is a good thing.“


– Matthias Biere

STARTERCENTER NRW

STARTERCENTER NRW

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